Main
Seongeun (Elly) Han
Software Engineer with a Psychology Background
Education
M.S. in Computer Science
Georgia Tech (Expected)
Atalanta, GA
2021
- Area of Study: Machine Learning
M.A. in Psychology
Ewha W. University
Seoul, Korea
2014
- Area of Study: Consumer Psychology, Cognitive Science
B.A. in Advertising & Public Relations
Ewha W. University
Seoul, Korea
2005
Experience
Software Engineer (Self-employeed)
MFIT Lab
Seattle, WA
2020 - 2018
- Building a stealth mode startup to provide digital psychological treatment for immigrants, expats, and international students with their native languages
Senior Data Analyst
AIA
Hong Kong
2016 - 2015
- Data Product Prototyping: conducted user research and prototyping for new freemium product to incentivize healthy habits with wearable devices
- Business Intelligence: created unified dashboards from various analytics tools, internal log data, and survey data Growth: delivered $5M budget optimization; improved the CPA by 25% across the media
Lead Data Analyst
ZOYI
Seoul, Korea
2015 - 2011
- Foot Traffic Analysis: interpreted IoT log data to spatial analysis dashboard such as store heat map and movement path
- Data Stories: designed and executed analyses for PR stories
- Growth: shipped bidding feature and a new product; grew MRR by 400%
Academic Audience Marketing Manager
Microsoft
Seoul, Korea
2010 - 2007
- Evangelism: advocated MSFT’s technologies to enthusiasts, students, and professors by presenting at conferences, videocasting, and writing articles
- Program Management: grew the DreamSpark subscription by 150%, ranked No. 3 worldwide; successfully launched the BizSpark subscription, achieved a 60% penetration rate using open data crawling and analysis
- Customer Satisfaction Tracker: attained the No. 1 position in Academia
Data Journalism Effort
South Korea retail industry struggles to recover from MERS outbreak
Maeil Business News
N/A
2015
- Annalized foot traffic data for retail industry during the Middle East Respiratory Syndrome (MERS) outbreak
- Press released, covered by 11 media outlets
Publications
Seongeun Han & Yoon Yang. Fitting decision and preference consistency (In Korean).
Korean Journal of Consumer and Advertising Psychology, 17(3), 509-522
N/A
2016
Seongeun Han. Special Feature; Restoration of cultural properties through Microsoft PhotoSynth (In Korean).
Journal of Information Processing, 15(3), 60-62
N/A
2008